Who controls your data is a vital and growing concern these days. People are now fully aware of how the giant tech monopolies are extracting value out of users’ private information while they get nothing in return. Regulators, companies and users have all began to challenge the way this happens by limiting the invasion of privacy wherever possible. However, the potential of transferring value to users still remains allusive. Swash changes the paradigm by putting data monetization in the hands of the users themselves. Creating a New Age of User Data Monetization Swash is an ecosystem of tools and services that enable people to unlock the value of data by pooling, securely sharing, and earning while retaining privacy. The core idea behind Swash is that of “Data Unions” – organized structures that optimize individual agency as a collective force by rewarding union members for the value of their data. Inspired by their vision to make easy data monetization possible, the Swash team buil...